The rise of running clubs: why we’re choosing IRL over online connection

Everyone seems to be running at the moment with run clubs popping up across the UK. So why are they on the rise?

The rise of running clubs: why we’re choosing IRL over online connection
Technology allows us to connect to people through our screens at any hour of the day. But people are waking up to the impact of social media and the lack of meaningful connection that we get online. What we see on social media, the tone we read in a text message or the photos we view on a dating profile is usually much different from real-life.
The awareness we now have on ‘Instagram vs Reality’, matched with a collective movement to boost our wellbeing has born a new trend: in-person running clubs. People are choosing in-person connections over online interactions, whilst keeping fit with communities of like-minded individuals. Basically run clubs are the new dating apps, friendship apps and FaceTime. With over 2,000 run clubs scattered across the country, it’s clear that runners are lacing up their shoes and hitting the pavement together, working out their legs rather than their thumbs and logging miles in groups instead of the treadmill.
We spoke to a few of our fave runners (and Unplugged guests) about why they think run clubs are becoming more popular and their top tips about joining them.
Gymshark Run Club
Gymshark Run Club

Why Are People Joining Run Clubs?

If you’re on social media, you’ll likely have seen a flood of running videos on your feeds. Whether it’s a solo run or a collective run through London parks, thousands of people are jumping on the running wagon. So why are they on the rise? Mary McCarthy, fitness and lifestyle influencer said “I think it all started in lockdown, then the rise of TikTok and people sharing their running journey and now the community that running brings. The younger generation seem to be far more health conscious and having a run and a pastry on a Saturday morning makes you feel far better than a big night out.”
Run clubs are a great way to meet new people and connect whilst doing something that naturally makes them feel good. Chloe Nadin agrees, saying “I think people are becoming more aware of their health both mentally and physically and are also seeking a way to de-stress from the busy hustle and bustle of the world we live in today! Run clubs are a great way to keep yourself on track and share your experiences with likeminded people. I’ve made some friends for life at run club!”
 
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8 reasons why people are joining run clubs

  1. Community Joining a run club is about more than just exercise; it’s about community. These groups provide a supportive environment where runners of all levels can find encouragement, advice, and camaraderie. Whether you’re training for a marathon or just starting your fitness journey, there’s a place for you.
  1. Low Barrier to Entry Running can easier to start than other sports or fitness and you can go at your own pace. Liz Newcomer told us, “I think a lot of people got into running during lockdown (as did I with distance running) and have realised the barrier to entry is far lower than most other sports.”
  1. Social Interaction In an age where social media often substitutes for real-life interaction, run clubs offer a refreshing alternative where you can make real connections with like-minded people. They provide an opportunity to make new friends and strengthen existing relationships in a healthy, active setting.
  1. Accountability It’s much harder to skip a workout when you know your running buddies are waiting for you. Run clubs offer a level of accountability that’s difficult to achieve on your own, helping members stay committed to their fitness goals.
  1. Physical Health Regular running improves cardiovascular health, strengthens muscles, and boosts mental well-being. Being part of a run club can enhance these benefits by making workouts more enjoyable and varied.
  1. Mental Health Running is known to reduce stress and anxiety and releases endorphins. The social aspect of run clubs adds an extra layer of mental health benefits, as group activities can combat feelings of loneliness and depression.
  1. Motivation The collective energy of a group can be incredibly motivating. Seeing others push through tough runs can inspire you to keep going and achieve more than you thought possible.
  1. Getting outdoors Nature and fresh air is good for us, and the changing scenery and connection to nature can make running outdoors more enriching experience compared to indoor workouts. Run clubs often organise their routes to showcase local parks, trails, and scenic paths, adding an element of exploration and adventure to your exercise routine.

In-Person Connection Over Online

While fitness apps and virtual challenges have their place, they can’t replace the benefits of in-person connection. The rise of run clubs is a testament to the human desire for real, tangible interaction. Being physically present with others fosters a sense of belonging and community that online platforms simply can’t replicate. Sure, most people share their experience online to build more awareness, but the IRL nature of run clubs is where the benefits sit.

Thinking Of Joining A Run Club?

If you’re a seasoned runner, a dabbler or a complete beginner - run clubs are still for you. Just do it! And if you don’t want to listen to us, listen to our Unplugged guests. Mary McCarthy says; “If you've never been to a run club before and you are a new runner, jump in with two feet!! It's the best way to make friends in the space, best way to keep you motivated and also the best way to have the most fun with the sport! It is scary don't get me wrong, but it only takes a couple times and you'll feel like an OG.”
If you’re new to running, you can start slow and go at your own pace. Chloe Nadin says; ”My tips for someone who isn’t a runner is to enjoy the process and feeling of going out for a run. You don’t need to over complicate it, all you need is a good pair of running shoes. Listen to your body, everyone’s journey is unique. The great thing about run clubs is that everyone is there to have a good time and meet new people so don’t be afraid to get chatting with people. I always used to start with, “is this your first time?” and then you’ll get chatting away and the next thing you know you’ll be going for a coffee after the run!
 
So, the surge in popularity of run clubs across the UK highlights a broader trend of people seeking meaningful, in-person connections as well as boosting physical and mental wellbeing. By joining a run club, you’re not just committing to a healthier lifestyle; you’re becoming part of a community that supports, motivates, and inspires. So, next time you see a group of runners passing by, consider joining them – you might just find that it’s the connection you’ve been missing.

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